| Category of Personal Information |
Purposes for Collection, Use, and Disclosure |
| Identifiers, such as name, email address, postal address, or other similar identifiers |
- To provide our Services and products, such as providing tickets or the experiences you request
- To understand your preferences, make recommendations, and deliver personalized offers and communications
- To operate our business, complete transactions, and comply with legal requirements
- To develop and improve our Services
- For safety and security purposes
|
| Characteristics of protected classifications under state or federal law, such as age, gender, and disability status |
- To provide our Services and products, such as providing tickets or the experiences you request
- To understand your preferences, make recommendations, and deliver personalized offers and communications
- To operate our business, complete transactions, and comply with legal requirements
- To develop and improve our Services
|
| Commercial information, such as products or services you have purchased |
- To provide our Services and products, such as providing tickets or the experiences you request
- To understand your preferences, make recommendations, and deliver personalized offers and communications
- To operate our business, complete transactions, and comply with legal requirements
- To develop and improve our Services
|
| Personal records such as a phone number, signature, or health-related information |
- To provide our Services and products, such as providing tickets or the experiences you request
- To operate our business, complete transactions, and comply with legal requirements
- To develop and improve our Services
- For safety and security purposes
|
| Internet or other electronic network activity, such as IP address, and other network related information |
- To understand your preferences, make recommendations, and deliver personalized offers and communications
- To operate our business, complete transactions, and comply with legal requirements
- To develop and improve our Services
- For safety and security purposes
|
| Geolocation information, such as your IP address |
- To understand your preferences, make recommendations, and deliver personalized offers and communications
- To operate our business and comply with legal requirements
- To develop and improve our Services
- For safety and security purposes
|
| Inferences, such as preferences |
- To understand your preferences, make recommendations, and deliver personalized offers and communications
- To develop and improve our Services
|
| Sensory data, including audio and visual data such as audio recordings of customer calls and CCTV footage |
- To provide our Services and products
- To operate our business, complete transactions, and comply with legal requirements
- To develop and improve our Services
- For safety and security purposes
|
| Professional or other employment-related information, such as your employer |
- To provide our Services and products, such as providing corporate rates or experiences you request
- To operate our business, complete transactions, and comply with legal requirements
- To develop and improve our Services
|
Some of the personal information we collect is considered sensitive personal information under state privacy laws, including health-related information (for accessibility purposes). In Tennessee, we may process facial geometry data, which may be considered biometric data, for safety and security purposes. We do not use or disclose sensitive personal information for purposes to which the right to limit use and disclosure applies under the CCPA.
B. Sale and Sharing of Personal Information
Under certain state privacy laws, we may “sell”/“share” personal information for targeted or cross-contextual behavioral advertising, including the following categories of personal information.
- Identifiers.
- Commercial information.
- Internet or other similar network activity.
- Geolocation data.
- Inferences drawn from other personal information.
We sell and/or share this personal information to third-party advertisers, marketing companies, and analytics companies. The purposes for which we sell and/or share this information for targeted advertising include: showing you relevant ads while you browse the internet or use social media, marketing, providing us analytics, or similar purposes. We do not have actual knowledge that we sell or share the personal information of consumers under 18 years of age.
C. Consumer Privacy Rights
Consumers that reside in a Covered State may have certain rights relating to your personal information as described below. To exercise any of these rights, please submit a request through our webform or by calling us at 844-310-0100. Please note that we will need to authenticate your identity before your request can be processed. For authentication, you will be asked to verify your identity in accordance with the law. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
You may designate an authorized agent to make certain requests on your behalf, but you may still need to authenticate your identity directly with us before your request can be processed.
We do not profile in a manner that would result in legal or similarly significant effects and as such do not offer this right. We will not discriminate against you for choosing to exercise any of your privacy rights.
Right to Know: If you reside in California, you may have the right to know what personal information we have collected about you, which includes:
(1) The categories of personal information we have collected about you, including:
a. The categories of sources from which the personal information was collected.
b. Our business or commercial purposes for collecting, selling, sharing, or disclosing personal information.
c. The categories of recipients to which we disclose personal information.
d. The categories of personal information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of personal information.
e. The categories of personal information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of personal information.
(2) The specific pieces of personal information we have collected about you.
Right to Confirm, Know, or Access Personal Information: You may confirm whether we are processing your personal information, access your personal information, and obtain a copy of the personal information you provided to us in a portable format.
- Minnesota and Oregon residents may also request a list of third parties to which we disclose personal information.
- Delaware residents may also request the categories of third parties to which we disclose their personal information.
- Maryland residents may request the categories of third parties with which we disclose personal information.
Right to Delete: You may have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.
Right to Correct: If you believe that personal information we maintain about you is inaccurate, you may have the right to request that we correct that information.
Right to Opt Out of Sales, Sharing, and Targeted Advertising: You may have the right to opt out of the sale of your personal information, and to request that we do not share your personal information for targeted or cross-context behavioral advertising. To opt-out of non-tracking technology based sales, sharing, and targeted advertising, please use our webform. To opt-out of tracking technology based sales, sharing and targeted advertising, please click the “Do Not Sell or Share My Personal Information” link in the footer of our websites. You may also exercise your right to opt of sales, sharing, and targeted advertising via an opt out preference signal such as the Global Privacy Control (GPC). If you choose to use the GPC browser signal you will need to turn it on for each browser you use.
Right to Appeal: Sometimes we are unable to process requests relating to your personal information, in which case, your request will be denied. If you believe we denied your privacy rights request in error, you may appeal for reconsideration of your request using our webform or toll-free phone number.
Please note that if you make a privacy rights request, we will retain the personal information submitted in connection with your request for recordkeeping purposes.
Shine the Light. California's "Shine the Light" law permits California customers to request certain information regarding our disclosure of certain personal information to third parties for their own direct marketing purposes. If you are a California resident, you may request information about our compliance with the Shine the Light law by contacting us at info@hfecorp.com or by sending a letter to Herschend Family Entertainment Corporation, Attn: Online Services 157 Technology Parkway, Suite 100, Peachtree Corners, GA, 30092. Any such request must include "California Shine the Light Request" in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we do not disclose personal information to third parties for their direct marketing purposes.
D. Data Retention
We keep the categories of personal information described in this Notice for as long as is necessary for the purposes described in this Notice or otherwise authorized by law.
This generally means holding each category of personal information for as long as one of the following criteria apply:
- whether your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
- whether your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was collected;
- whether the personal information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
- whether we are otherwise required or permitted to keep your personal information by applicable laws or regulations.
Where personal information is used for more than one purpose, we may retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.
