Callaway Resort & Gardens Launches Value-Packed 2027 Season Pass Program

PINE MOUNTAIN, Ga. September 1, 2026 — Callaway Resort & Gardens today announced its enhanced 2027 Season Pass Program, featuring more benefits than ever before, at the lowest prices ever and on September 15th new flexible payment options shaped by feedback from guests and passholders.

Beginning September 1, guests can explore and purchase the new 2027 passes on the completely reimagined CallawayResort.com. To celebrate the launch, Callaway is offering 2027 Season Passes starting at $39.99 for a limited time, September 1–14, 2026.

The new mobile-first site offers clearer navigation, expanded photography, an interactive property map and simplified ways to explore accommodations, attractions, festivals, outdoor activities, dining, golf, spa experiences, weddings and group events

The enhanced pass program and new digital experience reflect a year of listening and learning from Callaway guests. Their feedback helped Callaway identify opportunities to provide more value, expand passholder benefits, and make both purchasing and planning a visit simpler.

“We listened carefully to our guests and used what we learned to improve both the value of our Season Passes and the way families plan their time with us,” said Neal Thurman, Vice President and General Manager of Callaway Resort & Gardens. 

The 2027 Season Pass Program continues to offer Silver, Gold and Diamond options, with new and expanded benefits across the tiers. The Diamond Pass will feature the most significant enhancements as Callaway prepares to celebrate its 75th anniversary—its Diamond Anniversary—in 2027.

All tiers will continue to include unlimited Gardens admission, admission to exclusive passholder events and discounts on admission for friends and family.

New and expanded benefits include:

• Silver Pass: Complimentary access to summer events, along with continued discounts on lodging, spa, golf, dining, merchandise and select seasonal event tickets.
• Gold Pass: All the benefits of Silver Season Passes, plus three free bike and fishing-rod rentals, added discounts on outdoor experiences and cabana rentals, two Bring-A-Friend FREE tickets and continued savings throughout the resort.
• Diamond Pass: All the benefits of Gold Season Passes, plus unlimited admission to 2027 Pumpkins at Callaway<,expanded complimentary recreational equipment rentals, increased discounts on select outdoor experiences, four  Bring-A-Friend FREE tickets and one ticket to 2027 Christmas at Callaway featuring Fantasy in Lights. Guests who purchase a Diamond Pass before November 1, 2026, will also receive one FREE Pumpkins at Callaway ticket and one FREE Fantasy in Lights ticket for 2026!

With the new 2027 Season Pass Program, passholders will also:

• Enjoy unlimited access to the Gardens for the rest of 2026 and all of 2027, offering incredible value with up to 16 months of access to miles of hiking and biking trails, Birds of Prey program, Butterflies, and more.
• Have access to three exclusive passholder events planned for spring, summer, and fall. These events will include special experiences such as complimentary food or beverage tasting, passholder keepsakes, additional Bring-A-Friend savings and more.
• Have greater purchase flexibility with new monthly payment options available beginning September 15th for eligible individual passes purchased online. Depending on the purchase date, guests may select a six or four-month payment schedule, allowing them to begin enjoying passholder benefits while completing their payments over time.

Continued access to special pricing opportunities for military members, Harris County residents and families purchasing four or more passes.

The 2027 Season Pass Program is available for purchase beginning September 1, 2026, for the 2027 season. Guests can pay as low as $39.99 during the introductory sale, available September 1–14.

For full-pass benefits, pricing and purchasing, visit CallawayResort.com.